An important part of promoting your website online is to have it listed by search engines in their search results. The higher positions in the search engine results you get, the more clicks and traffic you will have…for FREE!

The key to having good rankings in free searches is the so-called “search engine optimization” (for short SEO) which starts by having your site indexed by search engines, goes through optimizing your content for search engines and then building valuable links to it. Google has the most dynamically changing algorithm to consider for search engine optimization so often when we talk about SEO factors, we mean factors that will affect most of all your Google rankings.

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