Planning to start an ecommerce website, but don’t know which WordPress platform to base it on? If you can’t decide, go for Woocomerce.
This WordPress plugin is specifically designed for the ecommerce platforms, featuring an array of tools and features to optimize your visitor’s online shopping experience.Woocomerce offers a convenient way of managing a multitude of products and services and related software to offer a seamless customer experience. The plugin has already emerged as one of the top ecommerce platforms already, with 1.6 million downloads and counting. To show just how incredible Woocomerce is, we share 5 top reasons why it is the go to platform for building an ecommerce website.

Easy To Use

Woocomerce offers a user-friendly interface like no other. In just a few minutes, you can set up it up and begin selling your product. Customers, on the other hand, instantly feel engaged due to the seamless user experience, converting high traffic into increased sales revenue. WooCommerce also is supported by the maximum number of WordPress themes and developers.

More importantly, its fluidity and responsiveness is witnessed when browsing the website on mobile phones that is beneficial for gaining higher mobile traffic. Entrepreneurs can add product categories and payment options very easily and the checkout option is designed to ensure a smooth buying process.

Range of Customizable Themes

Woocomerce is also great to use due to its range of customizable themes. This feature will be useful for creating an ecommerce website that offers an attractive design and layout for easy navigation and readability. If you are not unfamiliar with coding, the themes enable you to edit coding easily and use colors that are according to your preference. Its themes also enable you to change the layouts of checkout, shopping cart, and product listings, giving you far more flexibility in design an ecommerce website of your choice.

Analytical Tools

It is hard for one to monitor the effectiveness of their websites without the use of analytics. The range and extent of information requires analytics software that can clearly map out your ecommerce website performance so that you can know which aspects of the design and marketing mix are working and which ones are not. Woocomerce comes with its own analytics software that lays out key pieces of information for strategic decision-making. You can find average orders, number of buyers, number of repeat customers, sales figures, and most and least bought products, among others that can be used to evaluate the effectiveness of your ecommerce website.

Allows Easy Maintenance and Frequent Updates

Plugins can only be of value as long as they are updated frequently to get rid of bugs and other inconsistencies. Otherwise, it becomes difficult to maintain their efficiency. Woocommerce is updated on a regular basis, which means you will not have to worry about maintenance issues or bugs that can distort the customer experience.
In summary, Woocomerce is the go-to platform for creating an ecommerce website. Given its wide range of tools and features, user-friendly interface, range of themes and analytical tools, Woocomerce can offer a smooth online shopping experience for your customers and help you build the credibility you require for your online business.