Organic Search engine Optimization (SEO) and Paid Search Marketing (like Pay per Click or PPC)  form the basis of any company’s digital marketing. This is why there is so much stress on optimizing keywords using the right techniques in order to boost relevancy and search ranking. Websites that use WordPress use content management systems and WordPress Themes also seek to be SEO friendly in order to boost visibility.

However, considering how frequently SEO best practices change and evolve, it can be difficult for businesses and entrepreneurs to know the tips and tricks, as well as the shortcuts, involved in optimizing their search results. WordPress offers users the solution through its range of SEO plugins that can improve the search ranking of your content or website.

The following are a list of the most popular SEO plugins you need to consider using for your WordPress site.

Google Keyword Planner

Deciding which keywords to use can be difficult, especially when users don’t know their target audience too well. Choosing the wrong keywords in an ad campaign can backfire and can be a huge loss in investment. However, through the Google Keyword Planner plugin, you will have insights of how and what your target audience thinks and use it to select the most suitable keywords for your marketing campaigns.
The Google Keyword Planner is free to use and can show what keywords advertisers can use to bid for their campaigns. Advertisers also get to have an estimate of the size of audience approachable by using specific keywords. This can give users the edge in outpacing their rivals with regards to bidding for the right keywords and thus make their marketing efforts that much more efficient and effective.

LinkPatrol

The LinkPatrol plugin enables users to have control over all website links. With it, you can keep a close watch on all outgoing website links and be instantly notified of which links are bringing in traffic and which are not. Unlike other plugins, LinkPatrol is a lot quicker to operate since it does not use up many resources. Because of this, cleaning spam links and anchor text is extremely easy and does not affect your viewing experience.

SEOquake

Considered one of the most used plugins by SEO professionals, SEOquake is available for a range of browsers including Mozilla Firefox, Google Chrome, Safari web browser, and Opera. SEOquake is excellent for making sure that all outgoing links on the website are SEO friendly. It classifies the SEO friendliness of a website according to page rank, last date of update, age, and alexa rank.

Broken Link Checker

Finding out that your website is filled with dead links is frustrating since it limits your potential for gaining higher traffic and visibility. Using Broken Link Checker, you can quickly find out broken links on your website and fix it without needing to edit your posts. Although the plugin is free, it is very resource intensive and therefore, may not offer a user-friendly experience.
In sum, the aforementioned plugins are some of the best SEO plugins for WordPress. Using any one of these can help boost your search engine visibility and enable your digital marketing to become far more cost-effective.

Tracking your SEO is very important and we have written previously how to add Google analytics to your WordPress website. It’s a good way to track your hard work.