It’s very easy to see your bounce rate skyrocket with a blog. Maybe you haven’t published anything in quite some time or you just don’t have the right design. There are many reasons why your bounce rate may be too high.

If your visitors are only averaging a little over one page view per session and the bounce rate is very high, you may need to do a few things to fix this. Even if you’re attracting thousands of visitors, a high bounce rate basically means your visitors don’t care about your blog. Here are a few ways you can lower your WordPress website bounce rate quickly and easily.

Use a Responsive Design

Within WordPress, you have a few options for providing a better mobile experience for users. You can use a theme with a responsive design or you can install a plugin to give you a mobile version of your website. Regardless of how you go about it, you need a mobile-friendly website.

With over half of the searchers on Google using their mobile device to access your website, this could be the reason for your high bounce rate. If they cannot properly view your website on their device, they will move on.

If you use the Google Webmaster Tools, you can easily find out where people are viewing your site. You can use these tools to see whether they are using mobile devices or personal computers, along with far more. This makes it easy to see whether or not a mobile-friendly website would benefit you, which for most, it will in more ways than just one.

Add Fixed Navigation

With fixed navigation, you get a feature that keeps your top navigation bar fixed when the user scrolls. This means, it won’t disappear as they scroll to read more content on your website. It may seem like a small change, and it is, but fixed navigation can really help with mobile users and non-mobile users.

Since it keeps the scroll bar fixed, it’s easier for users to navigate to the next thing when they are done reading. It can be implemented easily with the right WordPress theme or plugin. The easiest way is with one of the many free plugins including Sticky Header from Themato Soup (https://wordpress.org/plugins/sticky-header/).

Add Floating Social Buttons

Sometimes, the social buttons disappear as somebody scrolls through your content. Just like the fixed navigation floating social buttons allow your social share buttons to remain seen no matter where the user goes. This can help draw more visitors to your site and keep your bounce rate lower as the user doesn’t have to leave your site to share the content.

Write Better Content

One of the major reasons visitors leave a website is due to poor quality content. This is a huge issue and may be the reason for your high bounce rate.

In order to fix this issue, you need to provide high quality, usable content your audience will want to devour, share and come back for more. The content should leave them searching your site for more good information, which will help reduce your bounce rate.

Your bounce rate is very important to both SEO and your conversions. Make sure you implement these tips and other strategies to keep your bounce rate to a minimum. There are so many other things you can do to ensure it remains lower, such as looking at your load times, switching to a better hosting company or changing your overall design. Look into all the possibilities and work hard to reduce your bounce rate.