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LoginIt's no secret, Google is the largest and most powerful search engine on the planet. They also provide a number of free tools WordPress bloggers can use to improve productivity, make more money, increase SEO and so much more. Here's a look at ten of the tools offered by Google, every WordPress blogger should be using.
PageSpeed Insights
If you know anything about SEO and website conversions, you know speed mattes. You have less than 3 seconds to grab the attention of a first-time visitor. The PageSpeed Insights tool will give you a score out of 100, along with tips for things you can fix to increase your score.
Mobile-Friendly Test
Another tool you can use from Google is the Mobile-Friendly Test. This test will let you know how mobile-friendly your website is, which is very important. Over 50% of searchers using Google will use a mobile device to search the internet If your site isn't mobile-friendly, you may be missing out on website traffic every single day.
Google Analytics
Maybe the best tool for tracking and analytics found online today, Google Analytics is necessary for every WordPress blogger. This tool allows you to see where your visitors came from, how they viewed your site, what they did once they arrived and so much more. The information you get from using Google Analytics can help you with your content strategy and other marketing efforts.
Google Insights
A tool offering you a look into what others are looking for, the Google Insights tool will show you the latest trends and more. You can get all the data you need to come up with new keywords to target and more content for your website. This tool can even be focused on a specific area or region.
Google Drive
Finding a place to store all your documents, pictures, videos and other files isn't hard. However, if you want one of the best choices for storage, Google Drive provides 16GB of free online storage with your free Google account. This storage comes in handy when you want to keep files off your computer that are only used for your WordPress blog.
Google Fonts
If you want to add more cool fonts to your WordPress blog, you can use Google Fonts. This tool will give you plenty of interesting fonts you can easily add to your site.
Google Custom Search
Using the default WordPress search for your blog won't provide much power. It's nearly useless, but it can be replaces. You can replace it with a premium WordPress search plugin or you can use the Google Custom Search. This tool will give you an excellent search option for users and will blend in with your design easily.
Google Adwords Keyword Planner
If you want to build a list of keywords to target, the Google Adwords Keyword Planner is the tool for you. This tool will make it easy to generate a list of keywords for your blog. It will also show you how often they are searched and can really help with advertising campaigns and your content strategy.
Google Docs, Sheets, Gmail, Form, Calendar
A range of different tools every blogger can benefit from is found in the Google Docs tool. These tools allow you to do far more with your blog and give you plenty of tools for tracking work, expenses, income and so much more. You can even use a branded email account and gain user control with these tools.
Google AdSense
An easy way to monetize any blog, the Google AdSense tool provides something every blogger needs. If you want to make money from your blog, add the code and you will be all set.
These are ten of the most powerful tools offered by Google, which every WordPress blogger should be using. There are plenty others, but these ten tools are by far the most important for bloggers.